Cookie policy
We are XP Power Ltd ("our", "us" or "we"). If you need it, our company number is 200702520N and our registered office is at
19 Tai Seng Avenue,
#07-01,
Singapore 534054.
This cookie policy ("Cookie Policy") tells you how we use cookies on our websites (each our "Website" and together our "Websites") which use cookies and other similar tracking technologies, such as pixels, plugins, scripts, tags and device fingerprinting (which we collectively refer to as "cookies" in this Cookie Policy). We use cookies for lots of different reasons, for example to make our Website work and to distinguish you from other users of our Website, to offer a better experience when using our Website, to offer a personalised experience and to use the analytics to make improvements to your online experience.
This Cookie Policy describes:
- what cookies are;
- our use of cookies;
- how you can manage cookies used on our Websites;
- further information about how we handle personal data;
- further information; and
- changes to this Cookie Policy.
1. What are cookies?
Cookies are small text files which are placed on your device when you visit our Website. The cookie 'remembers' your computer or other electronic device when you return to our Website and some cookies may collect personal data about you. You can find more general information about cookies at: www.allaboutcookies.org.
2. Our use of cookies
We want you to understand the different types of cookies that are used on our Website. We use a variety of types of cookies and other tracking technologies for the following purposes:
- Necessary cookies: these are cookies which are strictly necessary for the performance of our Website and to maintain the security and stability of our Website. These cookies remember your choices to improve your experience, for example, the region you are in. The aim of these cookies is to provide you with a more personal experience so that you don't have to reset your preferences each time you visit our Website.
- Analytical or performance cookies: these cookies collect information about the pages or screens you visit, and other performance metrics. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies: these cookies are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting or marketing cookies: these cookies record your visit to our Website, the pages you have visited and the links you have followed. We use this information, and share it with our advertising and marketing partners, to measure our advertising and to show you more relevant content and adverts.
You can find more information about the individual cookies we use on our Website and the purposes for which we use them in the table below:
| Cookie name | Description | Category | Expires |
|---|---|---|---|
| xp_cookie_consent | Stores your cookie choices so we don't ask again on every visit. Kept in your browser's local storage rather than as a cookie. | Strictly Necessary | Until you clear it |
| lead_src | Records the campaign type from a link you followed to our Website (e.g. email), so an enquiry you send us can show where it came from. | Functionality | 3 Days |
| _ga | Set by Google Analytics. Registers a unique ID used to generate statistical data on how visitors use the Website. | Performance | 2 Years |
| _ga_KTK7QN88W9 | Set by Google Analytics. Used to keep track of your visit (session) for the statistics above. | Performance | 2 Years |
| _gcl_au | Set by Google Ads (through Google Tag Manager). Used to measure how well our advertising works by linking ad clicks to visits. | Targeting | 3 Months |
| IDE | Set by Google (doubleclick.net). Used to measure and show relevant advertising. | Targeting | 13 Months |
| _fbp | Set by Meta (Facebook). Used to measure our advertising and show relevant adverts on Facebook and Instagram. | Targeting | 3 Months |
| bcookie | Set by LinkedIn (linkedin.com). Browser ID cookie used by the LinkedIn Insight Tag to measure our LinkedIn advertising. | Targeting | 1 Year |
| li_gc | Set by LinkedIn (linkedin.com). Stores your consent to LinkedIn's use of cookies for non-essential purposes. | Targeting | 6 Months |
| lidc | Set by LinkedIn (linkedin.com). Used for routing and to choose the right data centre. | Targeting | 1 Day |
| visitor_id311171, visitor_id311171-hash | Set by Salesforce Account Engagement (Pardot), including through the enquiry forms on our Website. Recognises a returning visitor so their activity can be linked to their enquiries. | Targeting | 13 Months |
| lpv311171 | Set by Salesforce Account Engagement (Pardot). Stops the same page view being recorded twice. | Targeting | 30 Minutes |
| _sfid_9fe3 | Set by Salesforce. Registers a unique ID used to understand how visitors use the Website and to personalise our communications. | Targeting | 13 Months |
| sfmc_consent_00Dw0000000CnP2 | Set by Salesforce. Records that you have consented to Salesforce tracking. | Targeting | 1 Year |
*Duration means the period that our cookies are installed on your device.
3. How to manage cookies on our Websites
If you disable cookies, you may find that you have a less personalised experience when using our Website and that certain parts of our Website do not work at all or do not work correctly.
Cookies do lots of jobs on our Website. However, most browsers and, in some cases, the settings on your mobile device, allow you to disable them if you would like to. You can also disable cookies that we may place directly by using our on-site cookie control. Some cookies are necessary to ensure our Website's functionality and security so they cannot be switched off.
You can withdraw your consent and deactivate non-essential cookies at any time by opening the cookie banner and changing your preferences. If you disable cookies, you may find that you have a less personalised experience on our Website and that certain parts of our Website do not work at all or do not work correctly.
Browser settings
You can also disable cookies through your browser. Each browser is configured differently. To disable cookies via your browser settings, you should follow the instructions given by the publisher of your browser. As of the date of this Cookie Policy, these instructions are available for commonly used browsers through the following links:
If you use different devices, make sure you configure the settings of the corresponding browser according to your preferences.
If you wish to opt-out of tracking by Google Analytics across all websites you can do so here:
https://tools.google.com/dlpage/gaoptout.
Mobile device settings
Your mobile device may provide settings that allow you to express the choice not to have information about your use of mobile ads used for interest-based advertising purposes. On your iOS device, this is called “Limit Ad Tracking,” and on your Android device, it is called “Opt out of Ads Personalisation” or “Opt out of interest-based ads.”
4. Further information about how we handle personal data
We are committed to using cookies and tracking technologies fairly and in accordance with applicable privacy rights. Our privacy policy can be accessed here.
5. Further information
If you have any queries relating to this Cookie Policy please contact us at dataprotection@xppower.com with "Cookie Policy" in the subject line.
6. Changes to the Cookie Policy
If this Cookie Policy changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates. The effective date of this Cookie Policy is 11th April 2022.